ABS-CBN hosts summit of leading Southeast Asia broadcasters

Top-level executives from Southeast Asia’s leading broadcast companies will not just talk business when they visit Manila for a two-day summit next week, but they will get to experience the fun and excitement in ABS-CBN’s top-rating programs "Showtime" and "Wowowee."

ABS-CBN Broadcasting Corporation, the country’s largest multimedia conglomerate, is hosting the second SMART Alliance meet, which brings together six southeast Asian broadcasting companies intended to collaborate on content, sales and marketing, and technology, to discuss the progress of their respective workgroups, and initiate new projects to achieve its goals.

Representatives from members BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara Citra (Indonesia), Media Prima (Malaysia), and MediaCorp (Singapore) will convene in ABS-CBN on March 8 and 9.

They are expected to sign an Equipment and Facilities Rental Agreement that aims to share facilities among Smart Alliance members and reduce operational and equipment costs.

They will also forge a Smart Alliance Website agreement that aims to provide information on the alliance to its different stakeholders.

Along with this, a joint sales package will also be launched by the group in line with their objective of driving regional revenue through a common led strategy and new target markets to enable the alliance to gain sustainable competitive advantage.

"These are just early steps to realize the tremendous potentials from the synergy brought about by the Smart Alliance. We are looking forward to developing more projects which will be beneficial among our members and increase the competitiveness of Asian media," said Paolo Pineda, head of ABS-CBN Business Development and member of the Smart Alliance Secretariat.

ABS-CBN will also sponsor an appreciation dinner and mini-show by the end of day one to be attended by ABS-CBN’s top management lead by chairman and CEO Eugenio Lopez III, president and COO Charo Santos-Concio, and Channel 2 head Cory Vidanes; network executives, and artists.

SMART alliance is turning a year old this month. The alliance aims to create and deliver commercial benefits to its members, and deliver marketing and promotional solutions on a regional platform to its customers.

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