on says Hello Green Tomorrow

The company for women launches efforts to encourage each one to commit to a green earth

Global direct-selling make-up brand Avon is using its unique ability to mobilize people ―particularly women― starting with its “army” of more than 6.2 million Avon Sales Representatives to nurture Mother Nature and support the conservation of the environment. The company for women launches Hello Green Tomorrow (HGT), an empowering eco-awareness campaign to raise funds and drive environmental education in more than 65 countries including the Philippines.


Gerard Anderson

On an international scale, the initiative kicked off with a $1 million donation to The Nature Conservancy for the replanting of 1 million trees in the Atlantic Rainforest in South America, otherwise known as the “lungs of the earth”. The Atlantic Rainforest stretches across parts of Brazil, Argentina and Paraguay, and it is one of the most endangered tropical forest on earth. Presently, only 7% of its forest remains. And sadly, this area has the highest impact on climate change.

The company’s newest advocacy campaign is a reflection of its commitment to the preservation and protection of the environment ―Avon ranked #25 on Newsweek magazine’s first “green” list of the 500 largest US-based corporations in 2009― in recognition of its commitment to environmental stewardship..

Here in the Philippines, the foremost champion of women’s causes makes a commitment to protect Mother Earth by raising funds through its Hello Green Tomorrow Reusable bags for the benefit of Bantay Kalikasan’s reforestation efforts and by promoting the 5Rs of Green Action (Replant, Reduce, Reuse, Recycle, Rethink) - encouraging everyone to incorporate these Rs into their daily lives. It has also named actor Gerald Anderson, a staunch supporter of the environmental cause, as the campaign’s local ambassador.

Avon’s first step towards eco conservation will begin within its very own ranks, engaging representatives to adopt a green lifestyle and to support fund raising efforts by selling Hello Green Tomorrow reusable bags to their customers for only Php39.00.

Net proceeds from these bags will go to the reforestation project of ABS-CBN’s Bantay Kalikasan in La Mesa. Aside from this, regular use of the HGT bags will mean less need for plastic or paper bags, both of which come with environmental repercussions, with the former contaminating soil and water, and the latter using up a significant number of trees.

With Hello Green Tomorrow, Avon hopes to help everyone realize that each can do his or her own part in helping save the environment, for today and for generations to come.

Avon, the company for women, is a leading global beauty company, with almost $9 billion in annual revenue. As the world’s largest direct seller, Avon markets to women in well over 100 countries through over five million independent Avon Sales Representatives. Avon’s product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Avon Naturals, Avon Fashions, and Avon Wellness.

Aside from empowering women with meaningful earning opportunities and quality beauty products, Avon is also the largest corporate supporter of the breast cancer cause. Recently, Avon has announced reaching the new milestone of US$525 million raised and awarded worldwide for access to care and finding a cure for breast cancer.


AVON’S 5 Rs OF GREEN ACTION

1. REPLANT

Plant one or more trees through Avon Hello Green Tomorrow, which supports ABS-CBN Foundation's Bantay Kalikasan tree planting project.

2. REDUCE

Shop smarter. Customers who order products from an Avon Representative save on transportation or gas money.

3. REUSE

Use reusable shopping bags, like Avon's Hello Green Tomorrow bag, when you shop at Avon locations. If each Avon customer in the world uses one fewer plastic bag per week, we will save almost 60,000,000 gallons (more than 227,000,000 liters) of oil from the bag manufacturing process.

4. RECYCLE

Recycle items of glass and metal, and paper such as magazines and newspapers, whenever possible. If every customer recycles just two magazines (or Avon brochures) per year, we will avoid putting 282 million pounds (127,000 metric tons) of waste into landfills.

5. RETHINK

Think about how you can easily save energy (use efficient light bulbs, turn off lights and unplug appliances when not in use). If just one in 10 Avon representatives worldwide unplugs their cell phone chargers when not in use, we will avoid emitting over 70,000 tons (63,000 metric tons) of carbon dioxide, which is the equivalent of taking more than11,000 cars off the road for a year.


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