ABS-CBN will be using what is probably the biggest touch screen television ever used on Philippine TV news and a new broadcast technology called “augmented reality,” which combines computer-generated imagery with live video in real time.
Using the touch screen TV, ABS-CBN anchors can easily pull up information on the candidates while a report progresses. Augmented reality, meanwhile, places an anchor in a virtual environment where he or she can interact with computer graphics that show the latest updates on the elections.
These technological innovations are just the latest pioneering efforts initiated by ABS-CBN, which scored several firsts in the past twelve months since it launched “Boto Mo, i-Patrol Mo: Ako ang Simula.”
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