Driven by recent advancements in intercontinental broadcasting technology, Filipinos across the globe will now enjoy a more specialized TV viewing experience as ABS-CBN Global brings a dedicated feed of The Filipino Channel (TFC) for each of the high-concentration Filipino markets starting June 2010.
“With more than 15 years of bringing Philippine news and entertainment, we are ushering in another milestone to align with our TFC subscribers’ preference with regard to the way they want to enjoy our programs,” says ABS-CBN Global Content Head Ned Legaspi.
This month, the seven TFC signals will cater to the following regions: USA, Canada West, Canada East, Middle East, Europe, Australia and Asia Pacific, which includes Japan.
This move is expected to delight not just TFC subscribers but also TFC advertisers. As new technology allows for specialized program or commercial insertion, advertisements targeted to a specific geographic market will be seen only in that particular region.
For instance, TV commercials or program plugs for Australia will no longer be seen in Japan and vice versa.
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