by Inquirer.net
If the results of a recent survey are to be believed, ABS-CBN’s decision to bring back veteran anchors Noli de Castro and Korina Sanchez last year is paying off.
In a recent StratPOLLS Inc. survey, “Kabayan,” Sanchez and Ted Failon— who anchor the network’s flagship news program, “TV Patrol”—emerged as the “most credible news reader team on television in the National Capital Region.”
StratPOLLS, which belongs to the media group of businessman Antonio Cabangon-Chua, said that 45.6 percent of respondents choose ABS-CBN’s anchor lineup, while 41.2 percent of respondents said they preferred the anchors of GMA 7’s “24 Oras.”
De Castro, Failon, and Sanchez also dominated the Top 5 among those voted as “top news anchor” by respondents. Kabayan topped that list with a rating of 86.8 percent.
These results echo the ratings performance of the newscast based on data from the network’s preferred TV rating firm Kantar Media. According to the rating firm, TV Patrol edged out 24 Oras, nationally.
Still, GMA 7 commands the lead in the important “Mega Manila” TV market, based on Kantar Media’s figures.
Expect GMA 7 to retaliate, of course, as both networks are known to fight tooth and nail over the issue of ratings.
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