Friday, June 24, 2011

Star Magic cheers 300 stars


Just a thought: Two things define your success in life; the way you manage when you have nothing, the way you behave when you have everything.

Star Magic is 19: Where else but on ABS-CBN, on a fine Sunday morning, can you find the likes of Piolo Pascual, John Lloyd Cruz, Bea Alonzo, Angelica Panganiban, Diether Ocampo, KC Concepcion, Sam Milby, Kim Chiu and Gerald Anderson together under one production number?

The country’s most glamorous stars, also talented actors, gather once more on “ASAP Rocks” June 26 to celebrate the 19th anniversary of Star Magic, the talent management arm of ABS-CBN to which they owe their success.

Under the stewardship of veteran TV director Johnny Manahan, Star Magic has steered the careers of these stars, members of the ruling class in today’s entertainment industry.

In fact, 300 of them artists belonging to Star Magic are featured in a music video set to premiere also on “ASAP Rocks.”

The MTV is based on a song, “Ikaw Ang Magic Ng Buhay Ko,” expressly written for the occasion by Yeng Constantino. Some 300 artists in varying degrees of popularity, name recall or stardom, are featured in the 10-minute video directed by Paul Soriano.

Manahan announced that on top of the celebration on “ASAP” and the music video, Star Magic is also mounting a fashion show and a new website.

On it, fans can view artists’ pages, behind the scenes shots of events and updates on their favorite stars. Those interested can also audition on-line. The site can be reached via www.starmagic.ph.

Int'l Gold Quill for ABS-CBN: For being the first to break the biggest election-related story on the Maguindanao massacre, encouraging young voters to register and vote, and creating an army of change to make the 2010 elections work, ABS-CBN Corporation bagged an international Gold Quill Award in recognition of its election advocacy campaign “Boto Mo, i-Patrol Mo.”

It was through ABS-CBN’s “Boto Mo, i-Patrol Mo” that the world learned about the single deadliest act against journalists when a Boto Patroller first sent a picture from the crime scene to ABS-CBN.

ANC, the ABS-CBN News Channel, was the first to break the news.

“Boto Mo, i-Patrol Mo: Ako ang Simula” was launched a year before the 2010 national elections by ABS-CBN, which pioneered citizen journalism in the country. It not only empowered Filipinos to use technology to patrol their votes but also challenged them to start the change they want for the country.

ABS-CBN is the only Philippine broadcast network to win an international Gold Quill Award from the International Association of Business Communicators (IABC) for its election advocacy and coverage via the BMPM campaign, which also won awards from the 2010 Philippine Quill Awards and the Anvil Awards.

Manila Bulletin

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